As of January 1, 2023, SRAM officially becomes the drivetrain partner for the Dutch-based men’s and women’s Team Jumbo-Visma cycling teams, development team, and speed skating program.
Beyond enthusiasm, this collaboration has nothing to do with luck or fate. Team Jumbo-Visma and SRAM share the same philosophy: the unalterable, endless quest for improved performance. A strong interest in innovation and a forward-thinking spirit. After riders and mechanics had tested SRAM’s components for several months, the team decided. A high-performance team working hand in hand with a cutting-edge manufacturer seemed obvious. It was meant to be.
Recent Team Jumbo-Visma history has seen stunning victories: a Vuelta triple crown and an Olympic time trial gold for Primož Roglič (2021), Tobias Foss’ time trial World Championship (2022), Milan-San Remo with Wout van Aert (2020), or the Amstel Gold Race with van Aert and legend Marianne Vos (2021). That said, 2022 marked a turning point in the team’s journey to the Maillot Jaune. Jonas Vingegaard’s performance at the Tour de France confirmed Jumbo-Visma as the best team in the men’s WorldTour, standing at the top of the UCI ranking. As one of the greatest riders of all time, Marianne Vos has been a pioneer for the women’s peloton; wearing the yellow jersey at the first-ever Tour de France Femmes was just the obvious next step of her astonishing career. Keeping it for five magical days, however, was beyond expectations.
With so many prestigious wins for both men and women, Jumbo-Visma is now the team to beat. A glance at the roster is enough. Joined by Paris-Roubaix winner Dylan van Baarle, Wilco Kelderman, and youngster Thomas Gloag, it aspires for even more. Around Marianne Vos, 2021 U23 Cyclocross World Champion Fem van Empel and Tour de France Femmes stage winner Riejanne Markus have ambitions. Jumbo-Visma is not only the most successful team of 2022. It’s also the most exciting, with riders who take risks and race with their hearts on their sleeves. It’s not just about tactics. The now mythical Col du Granon stage at the 2022 men’s Tour de France will forever exemplify Danish boldness.
While most of their athletes have yet to experience SRAM, Wout van Aert and Marianne Vos certainly have. Besides winning four cyclocross World Championships on SRAM – three times as a pro and once in the U23 category – van Aert started riding on SRAM in juniors and then was part of the development of wireless electronic shifting, riding with prototypes and describing himself as a “proud and happy user” of SRAM.