SRAM historically has expanded its product platforms through organic product development focused on innovation, and integrative acquisitions. SRAM’s strategic acquisitions include RockShox, Avid, Zipp, Truvativ, and Quarq.
TIME’s bicycle business has been purchased by a separate company.
SRAM will continue with the TIME name for all pedal products. Customers will continue to contact TIME for product service and support during a transition phase through mid-year 2021.
Have a question? Visit our TIME Sport FAQs.