What was your first experience with TIME pedals?
In fixed gear you don’t ride clipless unless you ride a road bike, and you get into it. With bike polo we started quickly to go to clipless, but we didn’t really know what pedals were the best because obviously there are no pedals for what we do. So, we kind of tried everything bro!
Then there was this trend that came from the guys in Seattle, with old school TIME pedals. And first of all, the pedals? The old school ones, you know the big ones. I was like “damn that looks nice!” right? So, I went to look for second hand vintage TIME pedals, ATAC right? So, I got some for like $15 and these pedals and the cleats that came with them lasted for a year!
That was the first thing: pedals? Clipless? TIME and nothing else! That’s it.
Tell us about the first pair of shoes you modified.
All my bike parts were falling apart every two months because of bike polo, right? The front brake was breaking every two weeks, I had to bend it back before it breaks, and I have to get a new one. And that’s when it came to the shoes as well. I broke the Chrome shoes I think in 10 months playing bike polo with them. So that’s how I got into making my first pair of my own because I was like if the shoes only last that long let me get some new ones, some nice ones that I like.
I’m a bike polo player, I work in a bike shop, I sell fixed gear parts, you know what I mean? I wanted to make my own style you know. So that’s how I ended up doing it. It [started] just casual for me. For so many years I was just doing it for myself right?
And then it kind of triggered me during COVID confinement, there is nobody in the world that does it! So, after I found that out, I was like looking all over the internet to see if anyone is doing it. There must be someone who does it, right? I just didn’t see it. I went on a quest to find something and didn’t find anything. So, I [thought] “maybe there is a market there!”
You know I wasn’t really into making a business… I’m personally more a guy that would put some money aside and try to buy a house you know? Working in a bike shop and everything else for 10 years, you see all the problems that can come with a company, that can come with opening a store. So, I wasn’t into this mindset, right?
But when I did the Off-White [shoes] it went so wild on the internet, like the video went 170K views like that and I gained 1,000 followers just over that! [I thought] maybe the thing that was like normal for me, to have my own pair and not a cycling brand pair, is not something that is so usual. Maybe I will give it a shot. So, I bought some Vans, customized them, and sold them. That’s how I started!