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Life
Life

2026 SRAM COMMUNITY PROGRAM

SRAM believes in the power of the bicycle as a catalyst to make change that counts. Our goal is to grow the sport by getting more people on bikes and making it truly inclusive for everyone. SRAM is pleased to offer this grant opportunity as a step towards increasing diversity, equity, and inclusion in cycling.

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PARTNERSHIP. EXPERIENCES. COLLABORATION.

The Community Program fosters partnerships and supports experiences to make cycling more accessible and equitable, connecting people and organizations to boost representation and grow new ridership.

PROGRAM OBJECTIVES

We aim to support organizations advancing two or more of the following objectives. You do not need to meet all of them to be part of the community program.

 

Support New and Emerging Riders
Create welcoming pathways for novices and casual riders to build confidence and connection.


Increase Access for Underrepresented and Newcomer Communities
Prioritize people of color, LGBTQIA+, women, femmes, non-binary, adaptive riders, immigrants, and refugees—using cycling as a tool for equity, mobility, and belonging.


Partner for Inclusive Impact
Collaborate with community-based, sustainable organizations to grow cycling for all.


Build Equitable, Connected Infrastructure
Invest in safe cycling networks and improve bike access to public transport, especially in underserved areas.


Promote Cycling for Climate and Mobility
Encourage cycling as a car alternative through advocacy, urban design, and public campaigns.

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EDUCATION. RESOURCES. OPPORTUNITIES.

  • Beyond Sponsorship: Building Real Partnerships
  • Engaging, Hands-On Experiences
  • Personal Quarterly Goal Check-Ins
  • Community Networking Sessions (Twice a Year)
  • STU Mechanical Skills Workshops
  • Resource-Sharing Webinars for Organizations
  • Storytelling & Content Collaboration Opportunities
  • Inclusive, High-Energy Event Activations

APPLICATION TIMELINE

Application Open: September 1 through October 31, 2025
Applications Reviewed: November 2025
Program Announcements: Mid-December 2025

APPLY NOW

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FAQ

Do you only fund 501(c)3 non-profits?

No. Funding opportunities are available for all organizations, programs, projects, or events.

Does the Community Program provide race team support?

No. The Community Program focuses on supporting grassroots organizations that build inclusive, local initiatives to get more people on bikes.

I live outside North America. Can I apply?

Yes, the Community Program is open to applicants worldwide.

When will we be notified if we’ve been accepted or denied?

All notifications will start to go out in mid-December.

If our application is denied, can we apply again?

Yes. You can apply again next year.

Who reviews applications?

An internal review is conducted in collaboration with the Community Specialist, Advocacy Director, Human Resources, and the marketing and sales teams.

If we are accepted, will we be asked to submit project updates?

Yes, programs will meet with SRAM Community Specialist quarterly and will receive more details upon acceptance.

How long is an organization a part of the program?

A calendar year from January through December.

Who do I reach out to if I have other questions?

Email questions to [email protected]

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