Boels-Dolmans Ready with RED Boels-Dolmans Ready with RED

Boels-Dolmans Ready with RED

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Thursday, February 12, 2015

Boels-Dolmans Pro Cycling looked impressive this month at the Ladies Tour of Qatar. Lizzie Armitstead took two stage victories and won the overall classification. Teammate Ellen Van Dijk won a stage and finished second overall. The team, based in the Netherlands, races next at the Omloop het Nieuwsblad on Feb. 28 in Belgium. Boels-Dolmans rides SRAM RED 22 componentry, Zipp wheels, bars, stems and seatposts, and Quarq power meters. Here’s a closer look at the team’s road and time trial bikes for the coming season:

We increased our investment in Boels-Dolmans this season to include SRAM RED 22 groupsets but also Zipp wheels. Dutch team of internationals stars is a contender in any race with key riders including Lizzie Armitstead, Ellen Van Dijk and Evelyn Stevens. The team ended 2014 ranked third among UCI Women’s Teams. Read more about our lineup of women's pro teams. ©Balint Hamvas Cyclophotos

The lightweight SRAM RED 22 groupset provides 22 usable gears along with an ergonomic design. ©Balint Hamvas Cyclophotos

SRAM RED 22 is fast, light, aerodynamic, ergonomic, near-silent, and trim-less, with ground breaking Yaw™ front shifting technology. ©Balint Hamvas Cyclophotos

Quarq Power Meter for Specialized, with +/- 1.5% accuracy, is verified with ProTour wins and UCI World Championships. ©Balint Hamvas Cyclophotos

The SRAM RED 22 brakeset's AeroLink arm reduces frontal area while improving braking performance and modulation. ©Balint Hamvas Cyclophotos

The team uses the SRAM Quickview Computer Mount, which is easy to install, lightweight, and, above all, vibration and slip-free. ©Balint Hamvas Cyclophotos

The carbon Zipp SL Sprint stem is a popular choice among many pros, especially sprinters. The SL Sprint has highest stiffness-to-weight ratio (1.85 N/mm/g) of any carbon stem on the market. It’s designed using SRAM’s Exogram™ technology, the same used in SRAM RED cranks. ©Balint Hamvas Cyclophotos

SRAM RED 22 with SRAM Aero Chainrings pair nicely with the Zipp Super-9 Disc and Zipp 808 Firecrest front wheel. ©Balint Hamvas Cyclophotos

SRAM Aero SL 500 shifters keep the rider in their aero tuck in in control of to find that sweet-spot gear. ©Balint Hamvas Cyclophotos

Of course, cycling is all about the rider being perfectly matched with their equipment. SRAM works closely with Boels-Dolmans to help the team get the most from their gear while also gaining invaluable feedback for product development. At training camp and throughout the season SRAM techies are working with the team, its riders and staff. We wish the pros at Boels-Dolmans all the best this season! ©Balint Hamvas Cyclophotos

Follow @boelsdolmansct for official team tweets. 

Follow @SRAMRacing for insight and fun from SRAM techies at the races.

Follow @SRAMRoad for all info on SRAM Road.

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