Destination Everywhere Destination Everywhere

Destination Everywhere

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Monday, June 11, 2018

SRAM teams up with Danish contemporary technical cycling apparel company Pas Normal Studios and Cannondale for group rides and events throughout Europe. Be part of an inspirational journey and community to meet everyone where our products should be experienced: On the bike.

Launching a new bike design based on Cannondale's Super Six Hi-MOD, equipped with SRAM Red® eTap® HRD, Zipp 302 Carbon Clincher Disc Brake wheels as well as Zipp Service Course SLTM stem and Zipp Service Course SLTM handlebar, Pas Normal Studios has created a new design for a very versatile and state-of-the-art bike. This limited edition bike will be featured throughout the season and is an integral part of the Pas Normal Studios new Destination Everywhere concept, collaborating with Mercedes-Benz to organize group rides and events throughout Europe.


In partnership with Mercedes-Benz, Pas Normal Studios is sending a fully equipped Sprinter van on a trip throughout Europe to host events, group rides, and be the physical connection between brand ambassadors, customers, and fellow bike riders.


Join the rides and make sure to sign up for the chance to win the Pas Normal Studios Destination Everywhere bike, which is currently not for sale. A fleet of bikes is available for testing at selected group rides.



Instagram: #destinationeverywhere

Photos by Pas Normal Studios

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