The Other Side of Victory – Tony Martin

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Thursday, June 29, 2017

On May 1, 2017, Team KATUSHA ALPECIN's Tony Martin showed up to race in his hometown of Eschborn, Germany. He set pride aside and absolutely gutted himself to help his teammate Alexander Kristoff collect his third win at the Rund um den Finanzplatz.

When any athlete is racing in front of their friends and family, they want to show off. They want to win. Was Tony bummed to sacrifice the possible chance of personal glory for a teammate? Especially after all his hard work training and selfless dedication to the sport? That's for him to know, and for us to wonder. That’s also the beauty of bike racing.

This video is our salute to all our athletes for their tireless committment to the sport. Whether a win is yours or someone else's, we are all very proud of you. 

Watch the video above to see our tribute to the other side of victory. Good luck Tony and Team KATUSHA ALPECIN at the Tour de France!

Bonus: To celebrate the Tour, we're giving away a SRAM RED eTap groupset. Enter here for your chance to win.


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