The Right Questions

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Wednesday, February 17, 2016

How do you simplify the complicated? First, you have to ask the right questions and not be afraid of the answers.

Without wires or cables, we were able to take inspiration from the fastest vehicles on the planet. With SRAM RED eTap, tap the left paddle to move to an easier rear cog, tap the right paddle for a harder rear cog, tap both at the same time to shift the front derailleur. A simpler way to shift. In the name of true advancement.

This is the story of SRAM RED eTap.

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