SRAM Unveils Star-Packed 2017 Tri Roster SRAM Unveils Star-Packed 2017 Tri Roster

SRAM Unveils Star-Packed 2017 Tri Roster

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Thursday, March 2, 2017

SRAM is proud to unveil a global pro triathlon roster built to win championships and develop product, all in inspirational fashion. Our 2017 lineup is headlined by current and former champions in men's and women’s ITU/Olympic® distance and Ironman® World Championships.

All images © BrakeThrough Media

Pro Men
German Jan Frodeno confirmed his standing as the world’s top long-distance triathlete last year with victories that included an iron-distance record of 7:35:39 and in October in Kona a second straight victory at the Ironman® World Championships. Expect him to be pushed by fellow German Sebastien Kienle, the 2014 Kona champ. Alistair Brownlee of Great Britain in 2016 became the first triathlete to win consecutive Olympic gold medals with his victory in Rio to follow up his triumph in London in 2012. Expect Alistair to be a force in short- and long-course triathlon going forward. His brother, Jonathan Brownlee, who won silver in Rio, remains a top ITU athlete preparing for Tokyo 2020. Jake Birtwhistle, the 2015 U23 ITU World Champion, is another main threat for Tokyo. Other key contenders include German Andi Boecherer, who will look to build on his fifth place in Kona last year, as well as Australians Josh Amberger and Jake Montgomery.

Pro Women
Three-time Kona champ Mirinda Carfrae of Australia headlines SRAM’s women’s roster. Watch also for top performances at the 70.3 and Ironman® distances from fellow Australians Annabel Luxford and Melissa Hauschildt. Caroline Steffen of Switzerland and American Sarah Haskins are long-distance threats. Australian Ashleigh Gentle, Canadian Paula Findlay, and American Katie Zaferes can win in ITU or long-course events.

What They Ride
SRAM doesn’t simply provide sponsored athletes with cutting-edge gear, although that’s definitely a big part of how we work with our athletes. SRAM tech liaisons work closely with our professional triathletes on setting up their bikes to not only help them get the most out of their efforts, but also to glean valuable product feedback from the fastest athletes in the world.

SRAM RED® eTap® is the foundational shifting technology for our sponsored pros that improves bike aerodynamics while making shifting more efficient, smoother, and more accessible than ever before. Shifting is achieved with SRAM eTap Clics™, BlipGrips™, and Blips™. These options provide the ability for each rider to set up shifting that’s best for him or her. What’s more, SRAM eTap Blips provide the real advantage of enabling shifting from the basebar for instant access to gears while climbing out of the saddle or entering and exiting corners. SRAM athletes also are at the forefront of the emergence of disc brakes for road. This season, Caroline Steffen, Australian Jake Montgomery, Americans Ben Collins and Jordan Rapp will use disc-brake technology.

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