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For Ruth Black, bikes became more than just a hobby, they transformed her from “just a runner” into a dedicated racer and cycling advocate. Today, as a SRAM employee, she channels that passion into miles on the road and into inspiring her family and community.
Nearly twenty years ago, engineering student Jaime Kelleher set out on a 4,500-mile bike journey from New York City to San Francisco, an experience that reshaped her perspective and passion for cycling. That unforgettable ride ultimately led her to a career at SRAM, turning a bold adventure into a lifelong pursuit.
From discovering trail riding in Arizona to competing on World Cup stages, Deanna Mayles has built a life shaped by bikes. Now a reliability engineer at SRAM, she brings the same resilience, confidence, and drive from racing into her career, inspiring others through the balance she’s found on and off the bike.
What started as a sense of freedom on two wheels became a lifelong path for Tuesday, shaping her confidence, independence, and career in cycling. Now a Rider Support Technical Representative for RockShox, she’s passionate about helping others discover the same empowerment and opportunity that bikes brought into her life.
Discover how the latest Specialized Demo, developed in collaboration with SRAM, redefines downhill performance with the innovative Specialized HighGear drivetrain—engineered to isolate drivetrain forces, enhance suspension, and deliver durability race after race.
After years of near misses, Wout van Aert of Team Visma Lease a Bike has achieved his lifelong dream and won Paris-Roubaix.
Tao Geoghegan Hart and graphic designer Ciarán Birch explore the relationship between professional road racing and everyday city riding.
Discover how modern drivetrain tech is reshaping Spring Classics racing, as riders move beyond traditional 2x setups to embrace new performance-driven gearing options from SRAM RED XPLR AXS.
This is the beginning of a series that honors where we’ve been, how we’ve moved forward, and the rides that brought us here. By sharing these journeys, we’re creating space for connection, understanding, and a deeper sense of who we are as a collective.
SRAM athlete Ayesha McGowan teams up with artist Alicia Fairclough to trace her nonlinear journey to becoming the first Black woman at the World Tour level.
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