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Life

My name is Tuesday Vander Weide. I am a Rider Support Technical Representative for RockShox product. I get to connect with our riders every day, helping them understand, service, tune, and purchase RockShox products. It is a dream, and I would love to share the path that brought me here.

(insert sparkly fade away with metal music)

Growing up in a small Midwest city, we didn't have much. Our shoes and school supplies came from Goodwill. We were fed by school lunch, summer programs, and food stamps. Although we were a broken family, there was love. Even so, I was exposed to violence, drug and alcohol abuse, abandonment, broken promises, and constant uprooting. At a young age, I learned to read the room and adapt to the moment, prepared for whatever came next.

When we were fortunate to stay in one place, we’d make friends. The first time we busted out of our dead-end block on our rusty old off-brand bikes and rode the city's paved trail drastically broadened my worldview! I saw what I could only describe as a waterfall (turned out to be a levee) and so much open space! Being bathed in sunshine, laughter, and friendship showed me real peace. That day I learned what could be if you didn’t always have to be “ready.”

I was too young to sign a lease when I was officially “on my own” and driving missing reverse when I met my first bike. A Columbia Sports Tourist. Steel, teal, and chrome fenders. When my car died, she was my commuter. I would ride around town, pedaling through bank drive-ups and playing “pick up the groceries’ when I realized they had fallen out of my bag. Midwest winters are tough, but so was I. This was different, though. Instead of suffering, I felt capable and independent. Commuting showed me that hard things weren’t all bad. Most of all, it brought back that same peace I found as a child. On the bike, I was finally able to be present. I didn’t have to change to fit the scenario; I was in control.

short poem and photos of Tuesday Vander Weide early in her life

My love of cycling pushed me to buy my first bike. Officially, the nicest and most expensive thing I had ever owned, I wanted to learn how to care for it, and I applied at my local shop. During the interview, I shared my joy of cycling, my curiosity, and how much I wanted to rebuild my teal Columbia. When I was offered the job, to my surprise, it was not for general sales but for a mechanic position. I laughed and said, “You don’t want me to be a mechanic,” not realizing he had seen something in me that I had never seen in myself: intelligence, curiosity, competence, and apparently, a bike mechanic.

I spent eight years at that bike shop, growing from basement assembly to service, sales, and eventually building out and managing my own location. I chased down customers' mysterious clicks and squeaks, had long days and longer inventories, and loved every minute of it. That shop is where I met my husband, made lifelong friendships, and even watched their kids take their first pedal strokes. I joined my first cycling team while my family cheered me on. Through the shop, I organized events, service clinics, and group rides, later branching out on my own as a Juliana Ride Ambassador and partnering with a nutrition company, which helped me connect with my community even more—leading to podcast appearances and features in local news and magazines. Every day gave me the chance to share the thing that healed and transformed my life: bikes!

Photos showing Tuesday exploring the world on a bike

I continue to choose this career because it allows me to teach skills that build independence in those who may not yet have their own. Carrying the work of those who came before me is an honor, and I hope to make the path smoother and more accessible for those who follow. Along the way, I’ve connected with groups doing the real work in the field: helping, teaching, sharing, and pushing for change, often without the recognition they deserve. Guarina Lopez from The Indigenous Cycling Collective is constantly pushing for change for indigenous communities and shedding light on true history. The team at The Silver Stallion, empowering youth with service skills, and lastly, Kyle Mesteth and the crew supporting Lakota Skateboarding.

imageof Tuesday smiling after a bike ride

Cycling is unique because it can be whatever you need it to be—racing or recreation, relief from physical or emotional pain, a steady job, a stepping stone, or a single moment that changes someone’s path. For me, it became a true career. Because someone took a chance on me, I learned responsibility, integrity, accountability, and a deep love for what I can do with my skills. That foundation led me to my dream job at SRAM. I’m incredibly grateful to be part of a company that believes in this work and respects me as a woman in the industry. In Rider Support, I connect with people every day on their own ride, and it’s allowed me to build the stability and security for little Tuesday, which means everything to me. With roles like Rider Support and Retail Support, SRAM is creating real opportunities for people to find a place like this.

Cycling changes lives—I know because it changed mine—and it’s important we remember how powerful a bike can be for anyone. We can list a million reasons why cycling is good—for individuals, communities, city budgets, and even public image. We can have just as many opinions about the culture around it. To me, what matters most is this: when you share cycling with even one person, you’re not just sharing a bike, you’re sharing a chance. You’re sharing freedom, mobility, hands-on skills, and knowledge. Those things can open doors to a future bigger than someone might have imagined. And if we all do that, I truly believe we can change the world.

Photography/Video contributions from Dennis Timmerman of 605 Video Company

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My Path, My Ride is a series that honors where we’ve been, how we’ve moved forward, and the rides that brought us here. By sharing these journeys, we’re creating space for connection, understanding, and a deeper sense of who we are as a collective.

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