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From an “Accidental Cyclist” commuting to university to racing crits and discovering mountain biking, P.S. Simelane never expected bikes to shape his career. What began as commuting and cross-training evolved into a passion for racing, a career in cycling, and ultimately becoming an engineer at SRAM.
What started as a sense of freedom on two wheels became a lifelong path for Tuesday, shaping her confidence, independence, and career in cycling. Now a Rider Support Technical Representative for RockShox, she’s passionate about helping others discover the same empowerment and opportunity that bikes brought into her life.
From discovering trail riding in Arizona to competing on World Cup stages, Deanna Mayles has built a life shaped by bikes. Now a reliability engineer at SRAM, she brings the same resilience, confidence, and drive from racing into her career, inspiring others through the balance she’s found on and off the bike.
For Ruth Black, bikes became more than just a hobby, they transformed her from “just a runner” into a dedicated racer and cycling advocate. Today, as a SRAM employee, she channels that passion into miles on the road and into inspiring her family and community.
Nearly twenty years ago, engineering student Jaime Kelleher set out on a 4,500-mile bike journey from New York City to San Francisco, an experience that reshaped her perspective and passion for cycling. That unforgettable ride ultimately led her to a career at SRAM, turning a bold adventure into a lifelong pursuit.
For Alisha Zellner, the bike became more than a ride, it became a lifeline, guiding her from breaking barriers in sports and serving as a counselor and police officer to rediscovering purpose through community. Today, she brings that hard-earned perspective to SRAM, using cycling as a tool for healing, connection, and meaningful change.
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