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Squid's Emily Kachorek talks bikes and cycling culture

Squid Bikes co-founder Emily Kachorek talks with ZippCast about bringing a bit of surf and skate culture to bike riding. She was a pro racer but emphasizes for fun and creative side of cycling, and that includes pick-up races. If you’ve seen Squid’s bikes before, you’ll immediately see this approach. We think you’ll enjoy listening to the vision behind the Squid brand. We chatted with Emily while she was in Yorkshire, England, helping to lead group rides for SRAM.

The Zippcast · Squid's Emily Kachorek talks bikes and cycling culture