Zipp makes strides in speed and style. Kicking off an upgrade to our wheel lineup, Zipp introduced the redesigned 303 Firecrest Tubeless Disc-brake wheelset featuring our new Total System Efficiency design approach. Total System Efficiency goes beyond looking for speed gains from aero efficiency to focus on the four barriers to speed on a bike: wind resistance, rolling resistance, gravity (weight), and vibration losses. What’s more, Zipp also introduced the highly popular and versatile 303 S wheelset. Zipp also sponsored its first MTB team, Enduro powerhouse Lapierre Zipp Collective riding the 3ZERO MOTO.
The Vuka Shift AXS 90 became Zipp’s first electronic shifting system.
Zipp also updated its logo branding on all wheels, bars, stems, and seatposts and established “Making You Faster” as its mission statement.
Zipp expanded the availability of wheels featuring Total System Efficiency to include the 404 Firecrest and 454 NSW. We also introduced our first gravel-specific wheelset, the 101 XPLR, part of SRAM’s XPLR Collection.
Annemiek Van Vleuten of the Netherlands won gold in women’s time trial at the Tokyo Games. Team Australia won bronze in the Team pursuit aboard the Super-9. What’s more, Isabeau Courdurier and Adrien Dailly of the Lapierre Zipp Collective each won Enduro World Series events, historic first for the 3ZERO MOTO wheel.
Also, Zipp athlete Ashton Lambie electrified the cycling world by setting the UCI 4km pursuit world record on the velodrome, covering the distance in 3:59.90. He is the only rider to break the four-minute mark in the 4km pursuit. Lambie then won the world pursuit title.