ZEB AIN’T DEAD

Just like our forks, every peak has a story. Pikes Peak, towering 8,000 feet above the RockShox global design center in Colorado Springs, CO, is the highest summit in the southern Front Range of North America’s Rocky Mountains. The ultra-prominent 14,115-foot fourteener sits on the traditional territories of Indigenous peoples who have called the land home for millennia. This mountain is revered by the Southern Ute as Tava, meaning “Sun Mountain” for catching the first rays of dawn.

Today, they still live deeply connected to this powerful place that holds their culture and traditions, a territory we honor with gratitude as we ride our bikes through the ancestral and unceded territory of the Ute, Jicarilla Apache and Cheyenne People. In 1806, Zebulon Pike set out to climb the great peak's razor-sharp shale walls, bone-crushing boulders, and extreme climate. While he tried and failed to summit, Pike called one of the Ute’s most sacred sites “Grand Peak”, now known as Pikes Peak.

Taking no shortage of inspiration from our backyard, Zebulon was born (shortened to ZEB). Built to withstand everything the 7,960-foot singletrack descent of Pikes Peak is known for – death grip speeds, relentless rock gardens, raw corners, steep chutes, and one heck of a good time.