ABOUT SRAM

Company

Company

WE BELIEVE IN THE POWER OF BICYCLES AND EXPANDING THE POTENTIAL OF CYCLING. WE CREATE PRODUCTS AND EXPERIENCES THAT INSPIRE CYCLISTS.

THE SRAM STORY

SRAM’s founding was based on one man’s dream to create a more fun, efficient, and faster experience on a bicycle.

History

OUR RESPONSIBILITIES

Our Responsibilities feature three pillars, shaping everything we do at SRAM. We’re on a mission to make cycling an indispensable part of a healthier today and a better tomorrow. Read our Responsibility report here.

ADVOCACY

Using our influence and resources to improve infrastructure, access, and inclusion to benefit cyclists and the environment.

COMPANY AND CULTURE

Building an internal culture that represents the best of SRAM and allows all team members to thrive.

A BETTER PLANET

Doing our part to reduce our overall environmental footprint in lasting ways backed by science.

WORK WITH US

Join the most exciting cycling company in the industry. We are focused on building an internal culture that represents the best of SRAM and allows all team members to thrive.

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LOCATIONS

CHICAGO, ILLINOIS

Chicago has been home to SRAM’s global headquarters since its founding in 1987. Much of SRAM’s engineering, marketing, and senior staff are in this award-winning office space in Chicago’s booming West Loop. The office is open, inviting, and boasts a popular (and well-marked) test track around the office.

COLORADO SPRINGS, COLORADO

Home of RockShox suspension, SRAM’s Colorado facility sits in the shadow of the foothills of the Rocky Mountains, more specifically Pikes Peak, and delivers some of the best bike riding in the U.S. Much of the SRAM brake and suspension development teams work in the office where gravity is primary to product development and testing.

INDIANAPOLIS, INDIANA

Located close enough to the famed Indianapolis Motor Speedway to hear the buzz of race cars, SRAM’s Indy location, home to Zipp, passionately pursues speed and innovation. The 80,000 square foot facility is home to manufacturing for Zipp wheels as well as critical office functions for SRAM and all of its brands.

MELBOURNE, AUSTRALIA

Not far from Melbourne’s best trails and road rides sits SRAM’s Australian location. This efficient space serves many roles including sales, service, marketing, supply, industry-leading dealer support and training, and hosts the local fleet of SRAM’s Neutral Race Support vehicles.

SAN LUIS OBISPO, CALIFORNIA

Chainrings, bottom brackets, cranks, and front derailleurs are all developed, prototyped, and lab tested in our SLO facility. These products are then field tested on the area’s world-class roads and trails. This facility also hosts advanced development, and HR team members to round out this tightly-knit group of SRAMmies.

VANCOUVER, CANADA

Located on North Vancouver’s north shore, SRAM’s B.C. location serves as Canada’s dealer service center as well as home to the SRAM MTB brand team. World renowned pedaling is minutes away from the office, making it the ideal community to immerse ourselves in to understand how we can grow mountain biking on a global scale.

SCHWEINFURT, GERMANY

The European Development and Training Center in Schweinfurt is the largest SRAM site in Europe. Groundbreaking MTB and Road drivetrain innovations are designed and tested by qualified engineers who are also cycling enthusiasts. Additionally, the Schweinfurt location houses Dealer Service for the Germanic region while Sales and Marketing cover the European markets.

COIMBRA, PORTUGAL

Thousands of meters of system-engineered chain are proudly produced every day in the Coimbra facility, home to SRAM’s global chain development and manufacturing. Over the last few years, efforts at the Coimbra office have ramped up to serve the growing demand for European based assembly. This office now boasts the capabilities to assemble TIME pedals and ZIPP wheels and hubs.

XI TUN, TAICHUNG, TAIWAN

Taichung is a city central to the bicycle industry, and for SRAM, it’s where we engineer more than 1,500 unique parts annually. Great riding abounds as SRAM’s Asia Development Center sits near Squirrel Hill and the famous Super 8 trails.

EXCELLENCE IN MANUFACTURING

At SRAM, excellence in manufacturing means precision, innovation, and reliability in every component we make. From design to final testing, we’re dedicated to producing high-quality products that inspire confidence for all riders. Excellence isn’t just a goal—it’s our standard.

MORE THAN A BIKE

Our desire to help others realize the power of bicycles has long been intertwined with the incredible efforts of World Bicycle Relief (WBR). SRAM co-founder F.K. Day co-founded WBR with Leah Missbach Day in 2005 originally as a disaster relief organization following the devastating Indian Ocean Tsunami that affected parts of southeast Asia. Since then, WBR has grown into a thriving nonprofit social enterprise that has distributed more than 750,000 bicycles and opened 80 retail shops in Africa and Latin America – primarily serving rural, hard-to-reach communities.

World Bicycle Relief