SIMPLY BEYOND

Introducing eTap AXS™
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TRUE ADVANCEMENT

Paved or not, racing or racing home, exploring new roads or new limits, SRAM’s mission is to provide purpose built, elegant solutions to bring you there. Our brand of advancement is grounded in taking away what’s in the way of the experience and being the antidote to complexity. From eTap AXS™ to SRAM 1x™ to HRD, these advancements invite you to new pursuits for anything you’d call road.

SRAM Force eTap AXS™

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SRAM RED eTap AXS™

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Get AXS™

Explore new bike options outfitted with AXS groupsets and find demo opportunities to get out on the road and ride it yourself.

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Discovering Dartmoor

Dartmoor, England is unique. It’s not a place that can be labelled, or described and understood. Always hard on the legs, always rewarding and never the same.

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