Open the Road
Paved or not, racing or racing home, exploring new roads or new limits, SRAM’s mission is to provide purpose built, elegant solutions to bring you there. Our brand of advancement is grounded in taking away what’s in the way of the experience, and being the antidote to complexity. From DoubleTap©, to WiFLi™, SRAM 1x™, HydroR™, and eTap®, these advancements invite you to new pursuits for anything you’d call road. This is what we mean by Open the Road.